Social & behaviour change communication

Building messages that change behaviour.

Eight units covering how a message is developed, designed, carried on the right channel, pretested with real people, and briefed to a creative team. Read the notes, drill the cards, then prove it on the quizzes.

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MCQ 60% · Theory 40%

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Theory answers are marked on concept coverage — the grader looks for the key ideas, not exact wording.

Full = 1 pt · Partial = 0.5 · Thin = 0.25

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